CE&CR: You have taken over as the CEO of bC Expo India on
May 01, 2017. You will oversee the joint venture between the Association of Equipment Manufacturers and bC Expo India for
bauma CONEXPO, one of the largest events in India. What do you
expect from the 2018 show?
Bhupinder Singh: The scale and offerings at bauma CONEXPO INDIA makes it a unique trade platform. Over the past four editions, we have been able to deliver value to our exhibitors and visitors through our initiatives and as our capacity of being a global series of trade fairs. We are introducing ‘Buyer-Seller Forum’ during bauma CONEXPO INDIA where we provide a meeting platform, which will allow our exhibitors and visitors to interact with each other and fix up their meetings in advance based on their interest. This would mean even higher return on investments (ROI) for our exhibitors and higher return on time invested (ROTI) for our visitors. Apart from this new initiative, there would be the Demo Area, a series of networking conferences, workshops and seminars to satisfy the knowledge hunger of the attendees and would emphasize on continued professional development (CPD) for industry professionals.
Mr. Bhupinder SinghCE&CR: What will be your promotional endeavour? What will be the approach like? Will you stimulate the digital media especially the social media?
Chief Executive Officer
bauma CONEXPO INDIA
B.S: As a customer centric company, we focus on the needs of our customers. Our supporting programs and our initiatives are designed to ensure that our visitors achieve maximum satisfaction at the fair. We would be promoting the show via numerous online and offline channels. It is imperative to invest in digital marketing measures to promote the trade fair effectively. We have social media as part of our marketing mix in addition to various other media. At the core of it, we leverage on the market trends and create meaningful networking platforms in partnerships with leading industry bodies, which prove to be attractive for our attendees.
CE&CR: What kind of supporting programs like seminars, conferences and courses you are planning? How do you think they add value at the trade fair?
B.S: At bauma CONEXPO INDIA, we stand for quality. Since its inception, we emphasized on covering key industry trends via conferences and held networking programs. In the past edition, we organized several programs with an objective to create a comprehensive experience for our attendees. In 2016, we organized networking meetings for International Powered Access Federation (IPAF) and Builders’ Association of India (BAI). Networking conferences on the topics: ‘Infra Redux—New and Sustainable Horizons’ in partnership with iCEMA and ‘Maximizing CE Sector Opportunities’ jointly with Construction Opportunities were some of the key highlights. To acknowledge the best in the industry, we also organized ‘Construction and Infrastructure Sector Awards’ in the past edition. This year, we will continue our engagement with leading industry bodies and partners to create the best knowledgeshare platforms for our attendees. Live-demonstration area at bauma CONEXPO INDIA is another valuable highlight where live machineries will be on display. This would continue to remain a major attraction for visitors. Attendees can look forward to many new attractive supporting programs this year, which will cover important aspects of construction and infrastructure sector – key trends, insights and technical expertise.
CE&CR: According to CE Industry experts “now construction industry is booming”; what is your personal view?
B.S: The industry will show positive signs considering various positive announcements that were made related to infrastructure and construction industry at the recent budget. Better days are ahead for road construction firms by way of fresh tenders and road projects. Incentives for affordable housing can step up supply and rational prices and lower finance cost can improve project viability. There has been positive development for our show, which ultimately reflects on the positive sentiments of the industry. We are optimistic about the future of the industry.
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