Loaders in Construction

According to a report by Allied Market Research titled Global Construction Equipment Market - size, industry analysis, trends, opportunities, growth and forecast, 2014 - 2020, the global construction equipment market is expected to reach USD 240.97 billion by 2020, registering a CAGR of 8.9% during 2015-2020. Of the various construction equipment used, it is the loader market that is expected to grow the most until 2020, contributing more than 44% of the total market review. This would be on the basis of increased application in earth moving operations, and in the Asia-Pacific region especially. The Asia-Pacific region is thus expected to dominate the global construction equipment market during the period 2015-2020 on the basis of an increase in industrial and residential construction activities. As part of the Asia-Pacific region, India is expected to contribute handsomely, and in the area of loaders to be precise. With the market in Asia Pacific region expected to grow at a CAGR of 10.2% during 2015-2020, loaders will have a lot to look forward to. Plummeting in 2013 against the performance recorded in 2012, which amounted to the sale of 2000 loaders, the market for loaders in India is expected to grow smartly, starting this year.


What are the various factors that matter while selling Loaders in the Indian Market?

Speed, size and scale of the project in the customer’s hand determine the equipment model and output of the wheel loader. Once a customer experiences that the equipment is good which gives back a good return on investment, he/she goes onto purchase more equipment. Purchasing power is distributed amongst rural, urban and mixed population. Introduction of GST system by the Government of India has helped a lot in minimizing the tedious procedures required to purchase an equipment as well as for reselling the same. Varied loader attachments can be used for handling multipurpose applications like replanting of old trees, snow removal, pallet fork, grappler other than mining and material handling applications in different states/countries.

Machine of Choice

It is no secret that wheel loaders are preferred over tracked loaders for the added versatility they offer. Wheel loaders are employed for wagon filling, asphalt loading and block material handling. The nature of work as well as the added versatility wheel loaders present, are making them the machine of choice with the organised as well as the unorganised section of the trade. Most popular with the unorganised players are the backhoe loaders. These are used for smaller tasks like digging trenches, laying pipes, and clearing the rubble. They are also used for other digging and earthmoving activities. Clearly, backhoe loaders have different applications, and are the most popular among loaders. Tracked loaders in comparison are capable of doing nearly every task on a job site. They are however master of none. In other words, a dozer, excavator, or a wheel loader will outperform a tracked loader under a set of conditions. However that should not undermine a tracked loader, and the reason why it remains a part of many companies’ fleets.


What are the various factors that matter, while selling Loaders in the Indian Market?

At Volvo Construction Equipment, we are seeing growing demand for bigger classes of earthmoving equipment across the world. When it comes to wheel loaders, Indian customers are increasingly looking for larger classes of equipment like the L220H and L350H, which are popular with large mining companies. The L220H has a bucket capacity of 4.5 m3 to 8.2 m3, operating weight of 31,160 kg to 33,130 kg, and maximum static tipping load at full turn of 22,090 kg. The L350H has a bucket capacity of 6.9 m3 to 12.7 m3, operating weight of 50,000 kg to 53,000 kg and maximum static tipping load at full turn of 34,320 kg.

As customers in India look for more ways to save time and money on projects, we are also seeing more interest in telematic systems like our CareTrack, which provides customers better insight into the performance of their construction equipment. The system generates a multitude of reports, delivering data on aspects such as fuel consumption, operational hours, geographical location and more. The reports are available via a web portal or can be received via SMS or email alerts. The system can also be used to manage machine servicing and the replacement of parts. This allows fleet managers to reduce fuel costs, optimize machine and operator performance, as well as proactively manage service and maintenance for maximum uptime.

The major components included in a loader are the engine (diesel in almost all cases), the hydraulic components (such as pumps, motors and valves) and the transmission components (gearbox, axles, wheels/tracks, pumps, motors, etc.). The engine runs both the hydraulics and the transmission, and these in turn move the front attachment (a bucket, forks, sweeper, etc.) to manipulate the material which we are handling (sand, gravel, cereal, manure or anything else) and the wheels or tracks to move the machine around the jobsite.

Typically, tracked loaders are made versatile by their ability to apply down-pressure to the bucket, increasing their ability to dig un-worked ground. In the construction and mining applications, loaders are largely used as complementary products. Demand for wheel loader, governed largely by unorganised hiring/rental business segment, is growing due to their versatile abilities. Caterpillar offers small, mid and large wheel loaders, tracked loaders and backhoes. Case New Holland also offers a variety of loaders including the backhoe. Also does Schwing Stetter and a host of other construction and earthmoving equipment manufacturers like Kubota, Terex, Liebherr, Komatsu, Doosan, Hyundai, etc.

Backhoe Loader is the Most Versatile

Loaders with a backhoe make a versatile machine. The most popular machine in the Indian construction and earthmoving industry, backhoe loaders are not just versatile, they are quite mobile too. They are also coming to employ the latest technology among other loaders. The influx of technology in them is making them more reliable, efficient and comfortable to operate. Technology is also ensuring that backhoe loaders offer the lowest operating costs over the life of the machine. Witnessing improving residual values, backhoe loader makes the best machine from the view point of return on investment. If this makes the machine even more versatile, adding to its versatility is the fact that a backhoe can do a variety of tasks albeit with the help of attachments. Replacing buckets at both the ends with attachment like pallet forks, jib crane, sweeper collector, auger, clam shovel bucket, ripper tooth, jaw bucket, ditch cleaning bucket, taper ditching bucket or a bucket mounted forklift makes the backhoe capable of executing highly diverse functions indeed. It is this capability that has helped a backhoe loader to carve out a niche for itself. Mentioned an expert that tractors cannot do the job that a backhoe does. The backhoe is faster and has a larger bucket size, which makes it possible to load more in less time. This has led to higher profits.


Which range of your Loaders’ segment is preferred by the Indian buyer?

Among our versatile Loader range, customer’s most preferred choice for the Indian market is the CASE 770 EX PRO. CASE 770 EX PRO is powered by an FPT Industrial S8000 engine, which delivers powerful performance and fast response time. Engineered from the ground-up to deliver industry-leading backhoe breakout force, higher loader lift capacity/reach and best-in-class cab visibility. The new PRO Series Loader Backhoe has a robust, robotically welded two-piece structural frame design, which results in great stability, performance and serviceability. For versatility in different Indian operating conditions the machine is designed with heavy duty structures, tanks, fenders and rims.

CASE 770 EX PRO has bigger buckets that allow greater load lifting and increase productivity. Equipped with a superior working range, it will reach deeper than any other loader backhoe. There is a choice of two configurations: a standard dipper dig depth of 4.5 and 4.7 metres, or an extendable dig depth of 5.9 metres. 86 HP loader backhoe 770 EX- Magnum has optional 15 foot backhoe, one feet longer than what is available in the market. It also has bigger pump for more flow and speed, which means higher productivity for the customer. The power shuttle transmission provides four forward and reverse speeds. The hydraulically shifted clutches allow the operator to change direction and travel speed on the go, while the control valves deliver smooth speed and direction shifts, resulting in smooth and accurate operation. The new single-piece engine hood provides excellent access for maintenance. The machine layout has been designed to ensure all daily service points are easily accessible at ground level, for quick and efficient servicing.

In the spacious cabin, the operator seat and ergonomics have been redesigned to offer better comfort and smooth lever operations. 770 EX PRO features CASE’s revolutionary advanced EAGLE EYE telematics solution equipped with Geofencing for enhancing the performance and efficiency of the machine. This Asset Monitoring System gives the freedom of machine monitoring and remote diagnostics alerts at the click of a button on a mobile or desktop computer.

Loaders in India are expected to record the highest growth among the various construction and earthmoving equipment


Wheel loaders in the USA have moved to the Tier-4 Final level of emission compliance. In India, the emission compliance level is Tier-3, which is equivalent of BS III, and Tier III A. The future influx of technology according to an expert will be in the area of drivetrain. Engines will be more powerful yet cleaner, and there is a possibility of new transmissions to enter, he added. Higher efficiency engines, the expert opined, would help the machine offer higher breakout force and digging depth, a quality that is most appreciated by the Indian operator, and considering the Indian conditions. Fuel consumption is one area, which will see an amount of improvement. Modern transmission technology like Volvo’s Powershift will contribute towards this. Volvo’s the Powershift transmission, always operates in the ideal gear by sensing engine and travel speed, kick-down, engine braking and other factors. It offers operators a choice of four gear shifting programmes, which results in more efficient work cycles with lower fuel consumption and wear.


What has been a steady stratergy to maintain your position in the equipment market, within the “loaders” section?

ACE is best equipped to face the vagaries of external environment. Reasons are manifold and ACE invariably comes out a winner in challenging environment. Company has always believed in innovation to achieve excellence and has introduced new technologies and new models across its product range at a phenomenal pace. Through our state-of-the-art R&D recognized by Department of Scientific and Industrial Research, we are able to meet the varying demands & customizations required to meet the expectations of the market. With continuous improvisation of the marketing & sales skills of our team, old clients are retained & new ones are well adopted into the growing family of ACE. We keep our innovative & entrepreneurial thinking alive & keep workingon it, which helps us to survive the challenges. We widen our search, seek opportunities, explore them & grab them as soon as the right moment arrives.

We continuously assess the market changes in terms of product specifications in terms of capacities, safety norms etc., that take place in the market. The Top Management themselves keep very close contact with the customers and have the right feel of applications and expectations of the clients. We have introduced new technologies ahead of time to remain a pioneer in many of our segments.

We are upgrading our product to make it most rugged product in terms of productivity & serviceability in the industry.

ACE believes in offering the most reliable backhoe loader with best return on investment.

ACE has strong network of Sales Team, Dealers and Area Offices supported by well-established nationwide Dealership Network & Parts Stockist operating out of over 100 locations and supported by 15 Area / Regional Offices based in Strategic locations. This network is common for most of our product lines which adds to the flexibility and synergies across product segments.

ACE Backhoe Loader AX-124 comes with 76/96 HP Kirloskar Engine, Carraro Transmission (both 4 x 2 and 4 x 4 variants) of 1 Cubic metre Standard or 6 in 1 multi- purpose loader bucket and 0.24 / 0.30 Cubic metre Excavator bucket.

For a construction site to function without a loader may be impossible. Add to this the fact that the awareness to use the right tool for the right job is growing. The future of loaders looks bright despite the recent slowdown. The influx of new technology is ensuring that they are ever versatile and profitable to operate.