(Un) Conventional  Roofing

 

 
 
Manish Sanghi, Managing Director, Everest Industries – sits with Civil Engineering and Construction Review for a short interview on evolving roofing technologies in India and how Everest Industries is doing their share to make roofing more accessible to the rural market with their Raho Rangeen initiative.

Civil Engineering and Construction Review: What are the unique features of Everest Super? How is it better than the conventional methods of roofing or fibre cement roofing?

Manish Sanghi: Being the pioneers of new age building solutions, we have always worked closely with our consumers and tried to understand their nuances. This consumer centric approach has led us to innovative product development. This is when we picked up this early trend of consumer aspirations in rural India and met customer demand by introducing Everest Super – India’s first avant-garde, coloured Fibre Cement Roofing sheets, which perfectly combine design to functionality.

These sheets are made from finest quality cement and through unique production process giving a product of long-lasting value. The corrugated cement roofing sheets are easy to fix, fire resistant, economical and comes to delivering the promise of low heat and special properties of corrosion free experience for the consumers.

As opposed to conventional roofing, robust Everest Super is equipped with low thermal conductivity, which helps keep the inside cool; it also has the capability to absorb sound in a much better way, which helps to bring down the noise level inside. While it is also very easy to install, it’s high-strength to weight ratio that ensures  maturity with age, giving it an extra edge over traditional roofing materials.

 

 

CE&CR: According to you, how have roofing technologies evolved in India, considering the last five years?

Manish Sanghi: The growing domestic construction industry and the booming industrial sector are together seen as the major driving forces behind the increased demand for roofing products in India. Rapidly evolving technology, growing needs of consumers and the ever-changing social structure of society have all equally backed the changes in architectural styles and practices over the years.

The roof is no longer just an appendage of a building; many a time, it is its crowning glory. Thus, it is no surprise that roofing technologies have metamorphosed in recent years. The latest roofing products successfully combine aesthetics, novelty, performance and sustainability to help designers stretch the boundaries of their imagination and develop stunning forms.

There is a wide spectrum of roofing materials, which are being used for different structural, aesthetic, economic and performance reasons. Roofing is more than just being a weather performance element to an architectural trademark that can be also be environment-friendly, structurally sound, reasonably priced and aesthetically attractive. We cater to the evolving demands of the sector and hence recently launched Solar Roofing Systems in India.

CE&CR: How do you foresee the scope of Everest Super in the market and what trends will follow the future of roofing methods in India?

Manish Sanghi: Roofing industry in India is preparing for the next generation of ambitious projects. Growth in the infrastructure and industrial segment has been a major demand driver for roofing industry. It has registered exponential growth over the past couple of years and the future of this industry is also looking bright considering high demand in construction industry. With increased investment in infrastructure projects, customers are demanding durability, flexibility along with aesthetically pleasing designs. This is where the need of a product like Everest Super arises, which is a perfect combination of functionality combined with aesthetics. Our aim is to make Everest super synonymous with pride and development of rural Indian households today.

Roofing is a large part of the exterior appearance of your home or any construction, so it’s worth paying attention to its looks. Different types of roofing, different materials, and different colours can drastically affect the overall style of the construction. Besides appearances, roofing also plays a significant role in the value of the construction, its efficiency and its durability. Keeping that in mind, here are our top 5 roofing trends that I foresee gaining traction in the coming years with Solar Roofing – works by integrating solar panels into traditional looking roofing materials; Cool Roofs – reduce the amount of heat transferred to your home by reflecting some of the heat radiated by the sun; and Metal Roofs – stand out for their durability, appearance and ability to mimic expensive materials at a lower cost.

CE&CR: Tell us about ‘Everest Hi-Tech Roofing’. What advantages must one expect, if they decide to go with Non - Asbestos roofing sheets?

Manish Sanghi: Roofing is an integral part of every building structure. It strengthens the structure and at the same time brings out the aesthetic value highlighting finer detailing of the house. Everest is actively working towards researching and developing newer state-of-the-art  additions to the Everest portfolio. Hi-tech is India’s first non-asbestos Fibre Cement roofing sheet and is widely accepted as an ideal roofing solution for making factories, warehouses, stadium, resorts, etc. It is a unique product manufactured in India with state-of-the-art technology. It is corrugated cement roofing sheet reinforced with a blend of strong factory-made fibres, which makes the roof high impact resistant ensuring superior comfort and protection.

Hi-Tech is most suitable for environments with acidic fumes, coastal belts where the risk of corrosion is high. Hi-tech ensures superior comfort and protection from the weather elements like the sun, wind and rain. It ensures a comfortable working environment by reducing the internal temperature of the building and ensuring low or no noise during heavy rainfall. Everest Hi-tech has an extremely long life and does not corrode, dent or deform with time.

CE&CR: Along with urban, how do you plan to develop the roofing methods in rural India?

Manish Sanghi: Strong structures and artistic designs are the basic characteristics of every roofing sheet. Where Everest’s roofing solutions were an integral part of housing across urban household, an in-depth research was required to understand the demands of rural India. According to traditional requirements, the idea of roofing has been restricted to the sole purpose of providing a strong shelter and a necessary framework to houses. Everest managed to infuse design while enhancing and maintaining functionality by ensuring that the coloured roofing sheets are made from the finest quality cement making it a durable product. The sheets are also fortified to be able to withstand natural elements and have added features for heat, water and fire resistance, a user-friendly installation mechanism and corrosion free experience.

In order to enhance the market presence of Everest Super, a marketing initiative Raho Rangeen was launched. The aim is to make Everest super synonymous with pride and development of rural India.

CE&CR: What are your initiatives for increasing sales and strengthening product support?

Manish Sanghi: Everest Industries, a pioneer in the roofing segment, who has been responsive and customer centric in its approach to product development and innovation, picked up this early trend and addressed the consumer preferences by introducing Everest Super – India’s first avant-garde, coloured fibre cement roofing sheets. We believe in building awareness about the products through innovative campaigns and specifically for Everest Super we launched ‘Raho Rangeen’ campaign. The people of Rural India are now investing in roofing that is vibrant and which promises aesthetics values to their homes hence we added design to functionality with Everest Super.

 

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