Genie & iRISE Make Their Mark In India


Reaching heights, iRISE India Pvt Ltd., one of the largest mobile elevating work platform (MEWP) rental companies in India, has purchased six units of Genie® SX™-180 boom lifts - this Genie MEWP model is the tallest boom in the Indian market with a reach of 56.7 m.

iRISE, previously known as Eastman, was established in 2004 as a logistics solutions and crane rental company for construction and industrial companies. Since 2013, driven by strong demand for MEWPs in a booming Indian construction sector, they have shifted their focus to rental of MEWPs.

iRISE took the initiative to apply for accreditation with IPAF (International Powered Access Federation) to become a fully approved training centre, allowing its fleet of instructors to train the operator to the highest standard ISO:188/78. iRISE, already a leading brand in the super-boom range, now adds greater value to the rental fleet market by maintaining international training standards and has come to be known as a premier rental company in India.

Today, iRISE manages a fleet of more than 200 MEWPs with strategically located offices to serve the market demands. iRISE has its yard in Mumbai and is about to open another one in Odisha, in eastern India. The addition of Genie SX-180 booms comes at an important milestone as Genie celebrates its 15th anniversary in India.

The Genie SX-180 boom is not only designed to be productive, but it is also made to be reliable and easy to transport. It has a lift capacity of 340 kg and a hydraulic platform with a 160° rotation.

It comes with the new Genie XChassis™ axle design that extends and retracts to provide both stability on the job and a narrow profile for transport. It does not need over width or over heights permits when transported on a truck.

“The foreign construction companies place a lot of emphasis on safety. Korean, Japanese and European companies, for example, are already familiar with the safety and productivity advantage that Genie machines offer in their home countries. Working with iRISE has allowed Genie to rapidly extend our brand’s presence in the Indian market,” says Mr. Daniel Ho, Terex AWP Vice President, Asia.