We Keep Reinventing Our Machinery And Upgrade Them Accordingly


Mr. Puneet Vidyarthi, Brand Leader, CASE India shares his views with CE&CR as the company gears up for EXCON 2019 from
10th - 14th Dec, 2019 at Bangalore International Exhibition Centre, Bengaluru


Mr. Puneet Vidyarthi
Brand Leader
CASE India

Civil Engineering and Construction Review: What is your expectation from EXCON’19?

Puneet Vidyarthi: EXCON 2019 is the largest construction equipment trade fair held in South Asia. This year, we are hoping to witness greater number of exhibitors, participants and industry veterans to participate as compared to last edition. The 2019 edition is anticipated to be a special one as it marks the revival of the Indian Construction Equipment (CE) industry and our preparations are in full swing.

CE&CR: What are your plans for the show? What will be your focus of display?

Puneet Vidyarthi: CASE will be showcasing its entire gamut of products at EXCON 2019 and we expect the same would draw visitors’ attention to our booth. CASE is planning some exciting launches in this EXCON, but the same is under wraps as of now. We request you to please visit our stall OD75 at EXCON 2019.

CE&CR: How effective has EXCON been as a platform for helping Construction Equipment manufacturers meet the challenges facing them? How has the show helped the industry players identify new opportunities and make the best use of them?

Puneet Vidyarthi: EXCON is the most anticipated and sought after event in the CE industry in entire South Asia. It is one of the leading platforms for the construction sector, which gives private players an opportunity to showcase their strength and communicate with the industry veterans.

The exhibition provides the Indian construction industry with a professional platform for networking, investment, and exchange of ideas and information. Further, the attendees’ feedback at such exhibitions helps the companies understand the requirement of the customers as well as their sentiment, which also helps us in manufacturing machines as per the evolving needs and requirements.

CE&CR: In this age of tough competition, what is your recent point of focus?

Puneet Vidyarthi: Construction is the second largest industry contributing to our economy, after agriculture. Therefore, the government has emphasized on roads, highways, bridges, buildings and residential construction activities. Understanding our critical role in creating durable and reliable infrastructure, we keep reinventing our machinery and upgrade them accordingly. Further, our focus varies from tech integrated solutions to BS IV equipped machineries for engine efficiency and uptime of the machine, thus increasing productivity and reliability of the equipment. Depending on the ‘type-of-projects’ and ‘type-of-land’, our product range is also designed with ROPS/HVAC cabins for greater operator comfort.

CE&CR: Where do you see the construction equipment market in the next five years?

Puneet Vidyarthi: Owing to a number of factors including NBFC crises, elections and extended monsoons, the construction equipment sector is moving slowly, but steadily. For now, we at CASE India are recaliberating our plans according to the demand. CASE India expects that the impact of recent measures announced to re-boot the economy and infrastructure sector will be visible in the coming months. Also, we believe that once the current phase is over, the industry will be booming with maximum growth in volume and investment.



CE&CR: Being a global company, what difference have you noticed in the use of machinery in India and rest of the countries?

Puneet Vidyarthi: India has different geographical conditions, the terrain varies from one corner of the country to another drasctically. The machines in India are not just used, they are overused; due to rigorous demand, operators make shifts and machines are used for 18-20 hours a

day. For such conditions, durable and tough machines are required. CASE India understands these paramters and provides the best machines which suit Indian requirements.



CE&CR: What special services do you offer to retain existing customers?

Puneet Vidyarthi: Customer retention is a prime concern for everybody at CASE. We believe that our seamless after-market-support services, 24 hours solutions in case of any breakdown, timely upgrading of integrated tech solutions help us extensively in retaining our customers.

CE&CR: Which new products and services are you launching at the show?

Puneet Vidyarthi: We will be showcasing our entire product range at EXCON 2019. For new launch and services, we request you to please visit our stall OD75 from 10th – 14th December at the venue.




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